Swan Land Company
The Historic Sale of Montana’s Climbing Arrow Ranch, a Film Location for A River Runs Through It
PROJECT DETAILS
Swan Land Company, the Bozeman-based listing agency hired to sell the historic Climbing Arrow Ranch, engaged JLH Media to bring attention to what would at the time be the most expensive real estate transaction in the history of the state at $136,250,000 for nearly 80,000 acres. The PR efforts for this project included properly managing the stellar reputation of the selling family’s long history of ownership, conveying the gravity of the property’s historic and cultural significance, and promoting the listing agent while simultaneously protecting the identity of the buyer. This delicate but fast-moving news cycle rendered two stories in the Wall Street Journal within one week, along with many other significant features in major newspapers and magazines. Swan Land Company and the buyer’s agency, Premier Land Company, attributed the property going under contract so quickly in part to the editorial received.
The Land Report
The Land Report
