“Ms. Hobson is tenacious and has a commitment and determination that has served her well. She is creative in her approach to tourism and sees the value of arts and cultural organizations and events and their significant economic impact on our state.”
JLH Media takes a proactive approach to public relations with a strong emphasis on strategy and positioning. Jennifer Hinsley is diligent, honest, creative and best of all, effective. Our earned media value more than doubled since we began working with JLH. Furthermore, Jennifer is engaging and fun to work with!
“JLH consistently provides valuable connections in the media and with other influencers that help communicate the brand of adventure travel worldwide. We’ve been very pleased with their work.”
“JLH Media gives us an edge with respect to our competition; they’ve helped us sharpen our message to emphasize our unique offering. I also think our work with JLH has helped us be better advocates for our clients, and helped us organize our approach to building awareness and support for industry initiatives designed to confront important issues, such as with the Adventure Tourism Development Index.”
“Jennifer Hobson is a rare bird in the Roadrunner State. She owns the big picture and knows everything there is to know about New Mexico. Jen is a master of PR and marketing, media and technology, business strategy, local politics, and the vanishing art of personal relationships. Bottom line: working with Jennifer Hobson brings New Mexico to the world.”
“The Ecotourism element of Ms. Hobson’s strategy for the state has been accepted here in Europe as a monumental marketing strategy, one that will allow New Mexico to become the State in the USA known as the “Ecotourism State”. The insight by Ms. Hobson to develop this positioning truly sets New Mexico apart from other States. She displays a creativity that is not often found today in the travel industry.”
“Through Jen’s efforts, we have seen publications as diverse as Vanity Fair, Discover, Time Magazine, National Geographic Traveler and more. As a financially challenged county, we could never have afforded this kind of national exposures, so press coverage is vital to our development as a visitor destination.”
“I have always found Jennifer to be incredibly professional and informed. She understands PR and what a publication needs in order to do a story, and has a great grasp on national and international publications. She is a delight to work with, and I can’t recommend her highly enough.”
“As a journalist specializing in travel and culture, I often find myself scrambling to meet deadlines. When this happens, my go-to person is Jennifer Hobson. I needed to spend half a day with the governor; Jennifer set it up. Mikhail Gorbachev was in town and we needed to photograph him; within hours, Jennifer had it arranged. She produces results and is extremely easy to work with.”
“After the first few months of working together I wanted to thank JLH for all you have done for Seven Directions Tours! Besides JLH’s professional advice and proactive approach, I find it very valuable that JLH goes out of their way to find ways to support their clients. That is rare in this industry!